(Source: Tencent Social Advertising)

Near May there are two more popular festivals, "May Day" holiday and "520", especially marriageAdvertising.The industry is more sensitive to these two festivals,

Marriage.Advertising.Industry.In previous years it wasn't a popular industry, and many companies didn't know how to promote it reasonably.The old enterprise monopolizes the customer。 Young brands can't turn on visibility, not only are they not competitive enough locally, but they don't know how to get a piece of the network.

With the gradual progress of network technology, in recent years a large number of new brand wedding photography shops began to use Internet advertising to compete for customers, breaking the old enterprise monopoly of customer pattern. So, in today's increasingly competitive industry,How to launch an attractive advertisement, so that their brand and products in the user's success", has become the key issue to improve the conversion rate.

Today's share of the "marriage industry advertising cheat" will be right Picture material, text content, picture color, layout structureFour aspects of the platoon!

Cheat 1: Picture selection pays attention to detail

1, marriage and dating class

•  The use of real people pictures, strong infection, more easy to attract the attention of users, close the distance between users.

•  Use images that are highly correlated with the theme, and the content of the picture should be as relevant to the theme as possible.

2, wedding services

•  Shooting style can be divided into traditional classics, simple fashion, luxury European, Korean aesthetic, should choose a distinctive style of pictures as advertising materials.

Cheat 2: The writing of the text is clear

Paper can help consumers to receive and understand the advertisers want to promote the selling point, so in the writing process to strive to be accurate, concise, so that the target audience at a glance, a second to read!

Font selection:Fonts should not be more than 3 kinds, when conveying creative information need to use suitable for reading fonts, such as Microsoft Ya black, Square Series fonts;

Highlights:Selling point information highlights, recommended documents: dating, chatting friends, saying goodbye to single, looking for marriage objects;

Text color:Text should be separated from the background, highlighting the theme information, the background is a dark color system, the text can choose white, yellow, pink and other bright color prominent information;

Decorative elements:Can be used love, petals, wedding dress, flowers, English letters and other elements to decorate the picture, auxiliary text typography and emphasis on the picture atmosphere.

1, marriage and dating class

1) Identify the audience

Features of the paper:Focus, concise, for different audience needs to design different forms of paper.

Paper direction 1:For single people who want to say goodbye to the single user group.

Paper Direction 2:Target targeted user groups.

2) Resonate

Features of the paper:From the user's point of view, consider the user's psychology, so that the user has a positive emotional feeling.

Paper direction 1:Through the expression of emotion and the user to create a connection, deepen the color of language.

Paper Direction 2:Enhance language in a described way that resonates with users.

2, wedding services

1) Highlight the price

Features of the paper:To low prices and promotional forms of activities, highlighting the price advantage of products, stimulate user desire to consume.

Paper direction 1:For the pursuit of low-cost and affordable user groups.

Paper Direction 2:Highlight the intensity of activities, to meet the user love discount psychology.

2) Service advantages

Features of the paper:Present unique service content that raises customer needs and expectations.

Paper direction 1:Highlight the service advantages of the product, enhance the user's good feeling.

Paper Direction 2:The property of the private customization of the wedding photo specifically points out that it creates the uniqueness of the wedding photo.

Cheat 3: Color matching reasonable comfort

1, color matching characteristics: absorb the color of objects

Absorb the color of the picture object or product, increase the integration of text and surrounding environment, to achieve a harmonious and unified effect.

2. The same color system changes in brightness

Choose the color match of the same color system as the background, distinguish between light and dark contrast, and increase the sense of hierarchy of the picture.

3, highlight the core information

The color of the core text, which can be zoomed in, bolded, or represented by colors that contrast, are highly saturated, and bright with the background.

4, color accounted for the area

The main color determines the style of the picture, the auxiliary color aids the main color, so that the picture is richer, the eye color attracts the eye, guides the reading.

Cheat 4: The layout of typography has a way

With a distinctive theme of pictures, clear text, coordinated beautiful color matching,How can they be cleverly combined to form a high-quality advertisement that attracts consumer attention?This is going to use our four compositions!

Method 1: The upper and lower structure

Structural features:The main body is prominent, hierarchical and more efficient in the communication of information.

Examples of structures:

Method two: Left and right structure

Structural features:Left and right visual balance, clear hierarchy, can visually display the main body, efficient information communication.

Examples of structures:

Method three: Center structure

Structural features:Important information is placed in the visual center area, which is conducive to users in the shortest possible time to crawl advertising information, stimulate the user's desire to click.

Examples of structures:

Method four: Veragonal structure

Structural features:The layout is novel and unique and creative, with strong visual impact and good visual experience.

Examples of structures: